A brand to establish my mission to facilitate UX maturity and design experiences that benefit people and their goals.
A brand that signals the human side of technology and exploration. Through a logo design that subtly conveys the user journey, creativity, and goal-setting. Harmonized with a clean and uncomplicated typeface, complemented by bold and vibrant colors, the design reflects a cohesive representation of my principles.
The initial research phase included both visual and strategic work followd by sketches for the logotype.
The letter "M" and "K" was my requirements for the visual identity. Keeping a simple expression with relation to design process.
I designed a set of line based patterns that reflects the design process and journey of design in different stages.
