I'm Madeleine. A senior UX designer specializing in strategy and improving
UX maturity.
Featured work
Starting up DesignOps at a Consultancy Firm, Improving UX Maturity
2020 - present
One of Sweden's biggest consultancies, with 80+ UX designers, rapidly expanded. Seeing the need, I formed DesignOps to manage shared tools, materials, UX services, and build a vibrant UX community, aiming to nurture top-notch UX designers in Sweden.
#UX strategy
#Project management
#Research
UX Research and Strategy for a Tourism Company
2019 - 2020
The client wanted to increase sales and streamline their ticket booking process. A case demonstrating how I tie UX research to a strategic roadmap, considering both user needs and business goals.
#UX strategy
#Research
#Workshop facilitation
